EF Collection, LLC is a Los Angeles-based fine jewelry company founded by designer Emily Faith Goldstein in 2010. After graduating with a degree in Art History from the University of Southern California, Emily combined her love of art and fashion to create a collection of both fine and costume jewelry. In 2012, she shifted her focus to designing "fashion-fine" jewelry inspired by her travels and individual style, using 14k golds, micro pave diamond settings, and vibrant, one-of-a-kind stones. EF Collection aims to offer unique yet timeless pieces that appeal to a wide audience and can be worn day to night for any occasion. The brand has gained popularity among celebrities and stylists, including Olivia Wilde, Jessica Alba, and Katy Perry.
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