500friends, a Merkle Company

500friends, a Merkle Company, is a leader in customer loyalty marketing solutions, offering strategic consulting, a SaaS platform named LoyaltyPlus, platform integration, program management and support, and analytics. Acquired by Merkle in 2014, 500friends was founded in 2010 to fill a void in the marketing services category, delivering an intuitive, flexible, cost-effective, and comprehensive suite of capabilities. 500friends was named a leader and received the highest overall score in Forrester's Wave for Customer Loyalty Solutions for Midmarket Q1 2016, with clients praising both the platform and the people. As a part of Merkle, the nation’s largest privately-held agency, 500friends offers the industry’s most robust loyalty resource for clients, based on the synergies of 500friends’ platform with Merkle’s industry-leading practices in data strategies, 1st & 3rd party data linkage, and predictive analytics.