Health Tradition Health Plan

Health Tradition Health Plan is a people-first organization based in Madison, Wisconsin, that administers health insurance benefits in the western Wisconsin service area. Founded in 1986 as Greater La Crosse Health Plans, Inc., Health Tradition offers health insurance solutions for employer groups and a Medicare Select supplement plan. The organization is committed to providing access to high-quality healthcare, improving the health of individuals and communities, and offering personalized customer service. With a focus on wellness and patient-centered care, Health Tradition has established itself as a leading provider of health care benefit products in the United States.