Vans was founded in 1996 by brothers Paul and Jim Van Doren, along with partners Gordon Lee and Serge Delia. The company's unique approach of manufacturing shoes on premises and selling them directly to the public set it apart. Vans has since become the original action sports footwear, apparel, and accessories brand, promoting creative self-expression in youth culture across action sports, art, music, and street culture. The brand's retail stores feature surfing and skateboarding-inspired shoes and casualwear.