Wilson Diamonds

Wilson Diamonds was established in 1975 by Keith and Richard Wilson, who were at the time students at Brigham Young University. Their aim was to provide low prices on high-quality diamonds and engagement rings, without the pressure and misinformation often found in traditional jewelry stores. Since then, the business has expanded to become the largest store in Provo, employing 21 people and specializing in engagement, bridal, and anniversary rings. With a focus on education and transparency, Wilson Diamonds continues to thrive as a trusted source for beautiful diamonds.